We all love a little bit of self-care. 

Whether it’s spending too much money on your skincare routine, hosting a spa-day sleepover, or overindulging on vitamin gummies. 

*Please note: eating 50 hair gummies in a day will not make your hair magically grow overnight. It might, in fact, land you in the hospital. 

The world’s love of self-care is undeniable: The wellness industry is projected to be worth a whopping $8.5 trillion by 2027. 

What exactly are consumers seeking when they’re shopping for their next wellness fix?

Let’s take a look at the statistics:

Source: McKinsey

So, with these statistics in mind, how can wellness brands differentiate themselves in this trillion-dollar marketplace?

Virtual Stores.

What’s a virtual store? 

Picture this: You’ve had a miserable day, it’s rainy outside, and you’ve decided the only thing that’ll make you feel better is an overpowering, overpriced candle.

You open up your favourite candle company’s website, but you soon realise it’s not your ordinary experience.  

You’re watching a sunset. 

You’ve been whisked away to a seaside spa. Gentle waves lap against the shore as your feet slip into the soft sand. You walk towards a pier, your path guided by hundreds of tiny dancing candles flickering in the breeze. 

You pick up one of the candles. A little label reads ‘Sunset Serenity’ (your all-time favourite). Add to cart! 

This isn’t a scene from a sci-fi novel. It’s a reality now. 

But only for the forward-thinking brands that are early adopters of cutting-edge tech. The ones seeking innovative ways to stand out from competitors. Those businesses are ready to boost store engagement and sales.

READ MORE: Why 2024 is the Year of the Virtual Store

Introducing Odyssey3D…

A one-of-a-kind Shopify plug-in that integrates a fully functional virtual store into any existing 2D website. 

So, why are virtual stores and wellness brands a perfect harmony?

1. Highly shareable

Let’s circle back to that first statistic. 36% of UK consumers revealed that influencers are a huge factor in their decisions to buy wellness products. 

Virtual stores naturally create highly shareable content. They’re an immersive alternative to standard online storefronts, so they create conversations. They’re more memorable

Remember: Conversations on social media = user-generated content. Who doesn’t love a little free press?

And when we say free press, we mean it. Odyssey3D is free to install, and the base plan Odyssey Roam is $0/month!  

2. Sustainability

Did you know that 84% of customers claim that poor environmental practices will completely alienate them from a brand? 

If a wellness brand’s products can be sustainable, then why can’t their stores be as well? 

Switching to virtual stores instead of traditional brick-and-mortar wellness stores dramatically reduces a business’s carbon footprint. 

That’s because virtual stores are entirely online, eliminating any need for physical infrastructure. No more energy demands, no more excessive resource usage – just a step toward an eco-friendly retail model. 

They also reduce the pollution associated with travelling to in-person wellness locations. 

No more bricks and far more clicks! 

3. Cost-Efficiency

Not only does not having a physical store lower a business’s carbon footprint, it also lowers its general expenses. There’s no round-the-clock staff required, no unnecessary rent and zero operational costs.

On top of this, the agility of virtual stores allows wellness brands to respond to marketing trends quickly without the constraints of traditional retail setups. If a brand wants to plaster their virtual store with big, pink bows in response to the #coquette trend on TikTok, then they can do it at no extra hassle and zero extra expense! But the best part? Virtual stores smash geographical barriers. Wellness brands can reach and engage a global audience without having to establish and staff hundreds of physical locations.

4. Building Customer Connections

Beyond transactions, virtual stores become platforms for building lasting client relationships. 

One of the best parts of in-person shopping is going with your friends, family and even meeting strangers. Let’s be honest; we’ve all made questionable decisions alone. Those metallic, gold-infused eye masks seemed like a great idea at the time, right? Having someone there to provide a second opinion can prevent your regrettable choices. 

This isn’t possible on a standard e-commerce site. In a virtual store? No problem!

We’ll let you in on a little secret. One of Odyssey3D’s APEX features will allow customers to explore virtual 3D stores with their friends by their side. They’ll even be able to create their own custom avatars. 

This allows wellness brands to amplify their reach organically. Let the customers talk, swap tips, and shout out their favourite wellness finds.

Odyssey3D will facilitate a built-in voice channel where customers can hear each other. It’s like we said before: We love word-of-mouth marketing! 

5. Encapsulate Your Brand

Want to know the most fun advantage of having a virtual store as a wellness brand? 

Businesses can encapsulate their brands in a big, beautiful, curated world. If a brand selling Brazilian skincare products wants to transport their customers to a Brazilian beach, they can. 

Brands can give their customers a taste of the peace that their products offer. Show them how the products will make them feel. They can create an immersive experience that reflects the brand’s philosophy, like a tranquil spa or a serene yoga retreat. 

Call it what it is: Retail Therapy

Want to visualise it?

Check out some of the Odyssey3D layouts that we think would suit our favourite wellness brands.

To conclude:

So, there you have it – the virtual rendezvous of wellness brands and virtual stores. A match made in retail heaven. Self-care has never looked so cool, convenient, and, most importantly, connected.