Running a small e-commerce business is no walk in the park. It comes with its fair share of challenges.

That’s why we’re arming you with our top 9 favourite Shopify tips that are sure to boost your chances of success.

Let’s supercharge those sales!

1. Set Your Website Apart

Engagement is everything. 

And even with a small budget, there are so many ways you can add unique elements to your website to captivate your potential buyers. 

Unique Copywriting

Dull product descriptions? Kick ‘em to the curb! Check out some of Palace’s product descriptions: 

Match Personality With Functionality

Sure, having a visually stunning website is important. But pretty please, with a cherry on top, keep. it. simple. Don’t compromise your usability – we still want to see what you’re selling. 

Strike a balance between your aesthetic appeal and practical functionality. Prioritise a clean layout that effortlessly guides your visitors. 

Interactive Visuals

Beyond high-quality product images, why not inject some excitement with interactive visuals? Consider weaving in elements such as image sliders, interactive videos and 360-degree product views to capture intention and add authenticity. Remember, it’s not just about grabbing attention – it’s also about building trust! 

And if you’re looking for something exceptionally cool that’ll have people buzzing about your website and make all your e-commerce pals green with envy…

Add a virtual store

Yes, you heard us right. And no, it won’t cost you an arm and a leg! 

Meet Odyssey3D a Shopify plug-in that integrates a 3D virtual store into your existing 2D website. 

You can seamlessly add an Odyssey3D virtual store block to your website in just a couple of minutes. And the cherry on top? It won’t cost you a dime.

Trust us, you’ll want to gate-keep this tip!

2. Leverage Your Existing Traffic

Before we run ahead and discuss attracting new customers, it’s important to take full advantage of the customers you already have. 

And what’s one of the best ways to do that?

Get their emails. 

Establish a direct line of communication between you and your customers. 

Even if they leave your website without making a purchase, they can be reminded to return. And not only can you remind them, you can also offer incentives such as exclusive events, discount codes and wishlist reminders. (We’ll tell you how to set up a wishlist later!)

So… How do you get these golden ticket emails in the first place?

A Footer Opt-in

This is standard on most Shopify website templates. At the very bottom of your website, you can place a static email box. Customers can then input their email to sign up for your newsletter.

Checkout this example from Odyssey3D

A Checkout Opt-in

Another simple way of getting those emails is by turning on the checkout flow email opt-in that’s already built into Shopify. 

When a customer is buying something from your store, they have the option to sign up for your email marketing campaigns. 

Then you can send them a nice little ‘How’s your order?’ email with a cheeky discount code for their next one. Repeat customer? Secured!

A Pop-up Email Capture

Email pop-ups can feel irritating to some people, but they work when it comes to engaging your audience. 

Their bold, proactive nature ensures visibility, and your customers will notice them, whether they’re making a purchase or just browsing. This boosts your chances of getting their email, helping you stay connected and share exciting updates. 

💡 Pro Tip: Amp up your email list sign-ups by offering extra incentives! Consider sweetening the deal with a bonus discount or free shipping for customers who join. 

Shopify plug-ins like ‘Wheelio’ and ‘Wheelify’ allow Shopify websites to implement games like spinning wheels into their pop-ups. 

Sign us up! 

3. Invest in Your Social Strategy

When we say ‘Invest’, we’re not talking about money. We’re talking about time

Sure, running a paid social media ad campaign to hit new audiences is a great way of gaining traffic. But for small businesses with small budgets, this isn’t always possible.

Instead, do some good old market research. Like:

  • Where’s your target audience? 
  • Are you trying to reach Gen-Z girls on TikTok or an older demographic on Facebook? 
  • What is your main source of content? 

The best part? At this stage, you don’t have to get on every social platform (that would be exhausting). Focus on the platforms your target consumer base uses the most and tailor your strategy to maximise impact. 

Once you’ve created your accounts, give your brand a personality. Invest time in creating high-quality content. You don’t need Hollywood production values; good lighting and a smartphone will do the trick. 

Social media has become increasingly instrumental in influencing purchase decisions: 

Establish trust with your audience through regular sharing of posting of shareable, saveable content. Consistency is key – posting once every month doesn’t meet the mark, and the social gods won’t reward you. 

4. Don’t Sleep on SEO and Blogging

We’re all about that free, fresh, organic traffic. 

By optimising your Shopify store’s content with relevant keywords, meta tags and internal links, you increase the likelihood of your small business ranking higher on search engine result pages. 

And you don’t have to be an SEO expert to implement these strategies. There are hundreds of SEO plug-ins to choose from on the Shopify app store. 

Another great way of getting direct traction from search engine result pages?


Using blog posts to share useful content like quick tips, guides and entertaining insights within your industry will drive foot traffic to your storefront. 

“BUT… BloGs dOn’T wOrK aNymOre!”

You’re reading this one, aren’t you?

5. Be Transparent

You know your website and products are legit, but how do you instil that shining confidence into your customers?

As a small business, you need to work a little bit harder than the bigger brands to convince consumers to spend their money on you. The key is establishing trust with your potential customers, as it could be the pivotal factor between a buy or a bye.

So, how do you achieve this?

REVIEWS! Let your customers tell each other about your products. 

Don’t worry about having to code a review section yourself. Shopify plug-ins like ‘Air: Product Reviews app & UGC’, ‘’, and ‘Loox Product Reviews & Photos’ are there to do it for you!

These reviews can serve as virtual word-of-mouth marketing, turning your satisfied customers into valuable brand advocates. 

6. Offer Free Shipping

Hey, we get it. Shipping costs are a headache, especially for small businesses like yours. But we’re not suggesting for a moment that you front those costs yourself. We recommend creating the illusion of free shipping. 

  • Add your shipping costs into your product pricing, 
  • Set a minimum order threshold, or
  • Hold limited-time free shipping promotions. 

Why? Human psychology. 

According to a holiday retail survey carried out by Deloitte, one of the top reasons for choosing to shop online over physical stores was free shipping (60%). 

That’s because offering free shipping will make your customers feel as though they’ve found a deal. Making them more likely to complete the purchase. It helps them rationalise shopping online instead of walking into a physical store. 

7. Drive Sales With Wishlists

Wishlists are fairy godmothers for your brand.  

Your customers can save the products they’re interested in, which means the likelihood of them buying them increases! If there’s a product they like but no option to save it, they’ll probably go away and forget about it. It enhances your customer’s experience, and it’s such a simple feature to implement. 

The other great thing about wishlists? They’re a goldmine for you! They let you make data-backed business decisions based on what products your customers are saving.

Wishlist Plus and Wishlist King are both great wishlist plug-ins available on the Shopify App Store. 

8. Cross-selling and Upselling Your Products

Let’s level up that average order value! 

When a customer is eyeing a specific product, why not offer them a complimentary product to go with it…

Or better yet, entice them to go for a higher-priced alternative by showcasing it right on the product page. 

These two savvy marketing tactics, known as cross-selling and up-selling, hold immense potential. The key to maximising their potential is genuine value and convenience. Instead of haphazardly bundling products, strategically present carefully selected products to enhance the customer experience, not overwhelm it. 

You’ve got options. You can spend time manually setting these product recommendations on Shopify, OR you could leverage apps such as Upsell&Cross Sell – Sell Easy, Qikify Upsell, and ReConvert Post Purchase Upsell for seamless implementation. 

9. Add Trust Signals

It’s like we said before. Always keep aiming to win your customers over. Never let them abandon their cart right as they’re about to cross the finish line. 

Here’s a staggering fact: 62% of buyers contemplate buying an item before abandoning the purchase because of security concerns. 

Now, here’s a simple way to ensure you’re not losing potential customers:

Add trust badges, secure payment options and money-back guarantees. Make your customers feel like their information is safe (which it is, of course!). 

ShopClimb and Trust Badges Bear are both free Shopify plug-ins that let you set this feature up without any hassle!


Success is never linear, and it’s never simple. But each little step you take will put you in the right direction. Reading this article is a small step in the right direction, so you should be proud of yourself! 

Now, what are you still doing here? 

Go ahead and boost your sales!