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Are you thinking about launching your own online store or perhaps looking to revamp your existing e-commerce platform? Look no further than Shopify! 

Shopify has become one of the leading platforms for entrepreneurs and businesses to set up their shiny new online stores. 

However, it’s essential that you familiarise yourself with some key tips and tricks to make sure you’re making the absolute most out of this powerful platform. 

But don’t worry: You’re in the right place. 

In this blog, we’ll guide you through our favourite Shopify tips that are bound to set your Shopify store up for success! 

1. Add a virtual store to your website.

Trust us: Having a virtual store on your website is a surefire way to boost engagement and set your store apart from the rest. 

Why?

Because scrolling through thousands and thousands of 2D images can get boring fast. In-person shopping is a more engaging, enriching experience… but it’s not always convenient. 

Virtual stores combine the convenience of online shopping with the immersive experience of in-person shopping. 

They’re the perfect combination

They’re super shareable: Virtual stores captivate customers in a unique way with their 3D nature, driving organic traffic through easy sharing. 

Super sustainable: They eliminate all the energy-intensive activities associated with a brick-and-mortar store, reducing environmental impact. 

And they’re super scalable: There are no physical space constraints. As you grow, your store grows with you.

How can you add this magic to your own Shopify store?

We’ve got the perfect Shopify plug-in for you: Odyssey3D. Odyssey3D is a FREE Shopify plug-in that integrates a 3D virtual store into any existing 2D website. 

Here’s what an Odyssey3D virtual store looks like: 

What do you think? Wanna get started? 

2. High-quality images are a must.

Visuals play a crucial role in the e-commerce world. They allow your customers to get a better sense of your products. You need to ensure your pictures are crisp, clean and appealing. 

We’re not saying you have to hire a whole camera crew and shoot on a thousand-dollar camera because, as an SMB, that would be impossible (unless it isn’t, in which case, go for it!). 

But ensure that you film in a bright space with a high resolution when you’re taking product photos! 

Clear, appealing images can significantly improve your store’s ability to attract customers and convince them to make a purchase. 

After all, your perfect products deserve perfect pictures!

3. Make your website phone-friendly.

We’ve all done it: We build the most beautiful websites on our desktops and forget to check how those websites function on a phone. 

In today’s day and age, more and more people are shopping on their mobile devices. What does that mean? It means most of your buyers will probably look at your website on their phones! 

Ensuring that your mobile Shopify store is a smooth operator is crucial.

You might have designed your website theme to look beautiful on a phone, but a seamless mobile experience goes beyond aesthetics. 

What is your page loading speed? 

How easy is it to navigate? 

Are your links and buttons clickable? 

Thoroughly test your website to ensure your store remains competitive and poised for growth! 

4. Don’t forget SEO!

We love that good old organic traffic, and what better way to drive traffic to your store than search engine optimisation? 

How can you make sure you’re not missing out on SEO?

Start by identifying the phrases and terms your ideal customers would be searching for, then strategically incorporate them into your content. Add them to the relevant product descriptions, meta-tags, and URLs to improve your store’s Google ranking. 

SEO doesn’t just have to be keywords, though. Regularly publishing blogs, articles, and product guides your target audience might encounter can establish your store as a trusted seller. (And obviously, boost your traffic!). 

If you sell clothes, you could put together seasonal lookbooks or guides on how to style your products. If your store sells seeds, you could write gardening guides!

As one of the primary drivers of organic traffic, SEO is pivotal in attracting potential customers and increasing your store’s visibility in search engine results. So don’t sleep on it! 

5. Offer payment flexibility.

Let’s talk about the payment options on your Shopify store – the more, the merrier! 

It can be frustrating to reach an online store’s checkout page and realise that they don’t accept your most trusted payment method. 

Credit and debit cards are the classics, but don’t stop there. Throw in PayPal, Apple Pay and good old Google Pay for more comfortable customers. Oh, and if you’re feeling adventurous, don’t forget the crypto crowd! Bitcoin, anyone?

Make paying as easy as possible for your customers so that you can get those shopping carts over the line! 

6. Enable customer reviews + testimonials

We’re telling you. Social proof is a secret weapon for sales. 

Why? Big brands don’t need to prove their legitimacy to customers, we already know that they’re selling real products. But for SMBs? If a buyer has never heard of you before, you must convince them you’re real. 

And what better way to do that than showcasing your glowing customer reviews! 

Customers are far more likely to trust and buy from a brand with plenty of reviews backing it up. And if you’re unsure how to display them, there are plenty of amazing social proof apps on the Shopify app store that do it for free.

So go ahead, let those reviews sparkle – your Shopify sales dashboard will thank you for it! 

7. Don’t hide from your customers

Ahhh, you messed up a couple of orders and now have an influx of angry emails. Don’t panic; as strange as it sounds, this is actually a fantastic opportunity. 

Have you heard of the service recovery paradox? Well, if you haven’t, listen up: 

“A good recovery can turn angry, frustrated customers into loyal ones. It can, in fact, create more goodwill than if things had gone smoothly in the first place”.  – Hart, Hessket and Sasser

Customers who experience your exceptional service recovery are not only more likely to forgive the initial service failure but also to become loyal advocates of your brand—more loyal than if the service was smooth, to begin with! 

We’re definitely not saying that you should intentionally mess up orders, but if you do accidentally mess one up – don’t stress! Just focus on a smooth recovery. 

Wrapping up…

Mastering these essential Shopify tips can seriously take your store to the next level. 

From SEO strategies to immersive virtual experiences, each tip we’ve shared will enhance customer engagement and drive those conversions. 

Ready to take the first step?