So, you’re an e-commerce owner? Let’s talk about it! From basic text-based websites to visually stunning storefronts, e-commerce has advanced rapidly since its inception. 

However, despite these advancements, the digital shopping experience has often lacked the immersive elements of brick-and-mortar retail. 

But what if we told you there was a way we could bridge physical stores with the online multiverse

It’s not magic; it’s 3D e-commerce and 3D Shopify experiences…

What’s 3D e-commerce?

In traditional e-commerce, products are typically showcased through static images on stylised websites. There’s nothing wrong with this. It’s easy, convenient and, most importantly, quick

However, physical stores allow retail brands to build stronger customer connections. Why? Because their brick-and-mortar locations can embody the brand, transporting customers to different worlds. They have more control over how the customer feels

But picture this: Instead of merely clicking through static images on an online store or trekking into town to see their new products, you’re transported into a 3D world at your fingertips.

With 3D e-commerce, online customers are no longer passive observers. They’re active participants

How can I create a 3D retail store?

Owning a 3D store sounds complicated, right? But the truth is, you can set one up in seconds. 

We’re not lying! 

Introducing Odyssey3D, a first-of-its-kind Shopify plug-in that integrates a 3D virtual store into any existing 2D website. 

All you have to do is: 

1. Log into your Shopify store.

2. Open the Shopify app store and type in ‘Odyssey3D’.

3. Download the app and open the Odyssey3D dashboard.

4. Choose your plan.

5. Upload your brand assets.

6. Hit publish!

It’s that easy. 

But why should you do it? 

Advantages of 3D Shopify experiences for retail

1. Increased engagement

Virtual stores provide a totally unique experience. For many customers, venturing into a 3D space is an entirely new adventure.

Odyssey3D encourages your customers to spend time exploring your virtual store, venturing into different rooms, and appreciating all the Easter eggs it holds. 

With the ProLite version of Odyssey3D, you can upload your own 3D assets and products. Not only does this add more interest to your virtual space, but it also adds credibility to your website. 

Like a brick-and-mortar store, you can showcase your products from every angle. Except the physical constraints of a brick-and-mortar store do not limit you. You can showcase these products in whatever environment you can imagine. 

Want to put them in a marketplace on the moon? Nothing is stopping you! 

2. Cost efficiency

Let’s talk money. Virtual stores eliminate the need for expensive real estate. Setting up a virtual store is free. That’s right. There are no building fees, developer costs or coding skills required. How much does Odyssey3D Roam cost? Zero. Nil. Nada.

But what about staffing costs? With automation tools and self-service features integrated into virtual stores, there’s no need for staff. Sales associates, cashiers, and store managers are not required. 

In addition to saving on staffing and real-estate expenses, virtual stores also minimise other overhead costs associated with physical locations. Kiss goodbye to maintenance, utility and insurance bills. If your dream store has a giant water feature in the middle, don’t worry about the water bill! 

3. Sustainability

So, virtual stores reduce the overhead costs associated with physical locations. But we’re not only talking about monetary expenses. You don’t need to pay energy bills because you’re not using energy. 

Opening a virtual store can significantly reduce your brand’s carbon footprint. How, you ask? 

Let’s take a look: 

  • Reduced transport emissions: Customers don’t need to travel anywhere to visit your store. That means absolutely no fuel or petrol is required to get to your location. 
  • Fewer returns: 3D models make your customers far more comfortable in their purchasing decisions. Why? They can already see every angle of your product, so its appearance won’t surprise them! 
  • Paperless transactions: 9,600,000 trees are cut down annually to provide for receipt paper. Wanna know how much paper a virtual store needs? None! 
  • Zero energy costs: Virtual stores don’t require energy for lighting, heating, and cooling like their brick-and-mortar counterparts. 

Interested in learning more? Check out this article: How to sell more sustainably…

With a virtual store, you’re not only saving yourself a TON of money, but you’re also saving the environment and a TON of unnecessary waste! 

4. Brand differentiation

The e-commerce world is an extremely competitive market. However, having a virtual store can help you differentiate yourself and stand out from the busy crowd. 

By immersing your customers in interactive and visually captivating environments, you can leave a lasting impression on them that they wouldn’t usually experience. 

Plus, they slam open the door for word-of-mouth marketing. After all, if you see something cool, you’re bound to tell a couple of your friends. Then maybe they’ll share it with their friends. And their friend’s friends… and their friend’s friend’s friends… You get the gist. 

Wrapping up…

Tapping into the power of 3D Shopify experiences is a game-changer for retail businesses. 

You can engage with your customers in new and exciting ways, cut down on all your pesky expenses, become a hero to the environment, and stay a million miles ahead of the curve.

Don’t get left behind. NOW is the time to open a virtual store!

Set the precedent for the rest of your industry…